Stick Together
Caretakers of Alzheimer’s patients leave Post-It notes around the home to help their loved ones remember what certain things are. Post-It recognizes the sacrifice those caretakers make to care for their loved ones and wants to support them.
We want to recognize the caregivers of Alzheimer’s patients while also showing how Alzheimer’s doesn’t just affect those diagnosed by covering an entire side of the Illinois Center with the names of caregivers on Post-It notes.
Post-It will partner with the Alzheimer’s Association to create a new note dedicated to those suffering with Alzheimer’s with proceeds going to help find the cure.
Post-It will also provide a small gift to those who have recently become new caregivers to help them with this change in their lives.
Credits
Company: Chicago Portfolio School
Copywriter: RJ Dralle
Art Director: Austin Anglin