A New Era Starts Meow.

On International Dog Day, Friskies is getting cats to call a truce in the war between cats and dogs. Now dog owners can adopt a cat and bring the former foes together to live in peace.

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Friskies will be releasing an article in local newspapers to spread the news that cats are calling for a truce.

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Friskies has written a peace treaty for cats and dogs to sign.

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Commemorative statues of the war will be built in dog parks.

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Friskies will attach a small bag of dog treats on every bag of Friskies as a peace offering, so hopefully cats and dogs can share a meal together.

Credits

Company: Chicago Portfolio School

Copywriter: RJ Dralle

Art Director: Abbey Blakenshop

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